Social Networking and Online Media as Tools to Build and Break Class Action Lawsuits

September 1, 2011
Lynn Rosner Rauch
Association of Corporate Counsel's "Green-house Counsel"

The ease and accessibility of mainstream social media sites and targeted blogs, makes it that much easier for potential plaintiff classes to take root and grow. Social networking sites and blogs are, at their core, vehicles to share and seek information, whether based in hard facts or anecdote. Through these sites, individuals can suggest that others may be harmed, and how, by exposure to chemicals or products. Such sites can provide links to class action law firms to express interest in being part of a lawsuit. Firms can accumulate potential clients and class members at a brisker pace and in higher numbers.

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